By Vertical

Data is a horizontally transformative technology. Whether you work at an up-and-coming e-commerce shop or a 50,000 person healthcare conglomerate, there are big and small ways that data impacts the core metrics of company success: increasing revenue, mitigating risk, and decreasing cost. Many of those e-commerce shops and healthcare conglomerates increasingly use the same technologies, from transactional databases to data warehouses.

But each industry has its own peculiarities, concepts, and languages. At Metaplane, we have customers across all industries that use our Data Observability platform to preserve trust and increase leverage. To give you an idea of where you can get started, we've split out different use cases for Metaplane by vertical specific analytics.

E-commerce / Retail

If you work in e-commerce or retail, you know how important it is to have high-quality data to deliver a high quality buyer experience, optimize operations, and monitor the financial health of the business. E-commerce companies like Veronica Beard, air up, and Imperfect Foods use Metaplane to ensure trust in:

  1. Product analytics data that measures the activity of buyers throughout their buyer journey, from first visit to repeat purchase. Instead of finding out from a growth exec that the CLICK_CART_EVENT pixel is recording duplicate events, Metaplane Monitors can detect when an anomalous row count comes in, for you to accurately measure this step of the user purchase journey.
  2. Marketing e-mail nurtures that engage your audience to encourage more purchases. Metaplane customers have stopped “abandon cart” re-engagement drips that were using inaccurate data resulting in an incorrect target contact list, tested e-mail campaigns that would’ve resulted in being flagged for spam, and more.
  3. Advertising data that reaches potential buyers through the channels your team knows how to use. By monitoring both third and first-party data, Metaplane can ensure that data is correct for your ad campaigns before you invest more time in optimizing these channels.
  4. Financial metrics that inform both strategic and tactical business decisions. One facet of this is marketing spend split out by channel as mentioned above. With Metaplane, you can avoid reporting inaccuracies accidentally created by models joining metrics from different channels (e.g. LinkedIn, Google Ads), for your team to confidently project future spend and ROI (return on investment).
  5. Operations data that powers fulfillment, supply chain, and more. Your team is likely using an ERP (enterprise resource planning) tool that can track everything from: raw materials, manufacturing statuses, transit statuses, and even fleet management if you own your own transportation logistics infrastructure. Metaplane can help capture issues in your data that would otherwise lead to missed opportunities from delays in backfilling inventory, new product types to explore, or refunds stemming from lost shipments.


As a SaaS company, having access to accurate and reliable data is essential for ensuring the success of your business. From monitoring user behavior to tracking financial metrics, SaaS companies use Metaplane to ensure trust in their data and make informed business decisions. Some of the key use cases for Metaplane in the SaaS vertical include:

  1. User behavior analytics that provide insights into how users interact with your product. Metaplane allows you to monitor user activity and detect any anomalies, such as a sudden decrease in the number of active users or an increase in the number of support tickets, metrics which typically are used help you identify areas of opportunity for future product development or required bug fixes.
  2. Financial metrics that help you track the health of your business and make informed decisions. Metaplane enables you to monitor key financial metrics, such as revenue and churn, and detect any discrepancies in real-time, for you to determine problematic areas of the business to refocus on.
  3. Marketing data that allows you to track the effectiveness of your campaigns and make data-driven decisions. Metaplane helps you monitor marketing data, such as email open rates and conversion rates, and detect any issues with your campaigns.
  4. Operation data that powers key processes such as fulfillment and supply chain management. Metaplane allows you to monitor operation data, such as order volumes and delivery times, and detect any issues that may impact the delivery of your product.
  5. Customer support data that helps you monitor and improve your customer support operations. Metaplane allows you to monitor key metrics such as response times, resolution times, and customer satisfaction, and detect any issues that may impact the quality of your customer support.


If you work in manufacturing, you understand the importance of monitoring the performance of your operations, ensuring the quality of your products, and optimizing your supply chain. Metaplane can help you to achieve these goals by providing data observability solutions that ensure the trustworthiness of your data.

  1. Quality control data that monitors the production process and ensures that your products meet your high standards. Metaplane Monitors can detect when an anomalous data point comes in, allowing you to quickly address any quality issues.
  2. Supply chain data that optimizes your procurement and distribution processes, ensuring that you have the right materials and products at the right time. Metaplane can help you monitor your supply chain data to ensure that it is accurate and up-to-date, so you can make informed decisions.
  3. Production metrics that help you track the performance of your operations, identify bottlenecks, and improve your efficiency. Metaplane can help you monitor these metrics and ensure that they are accurate, so you can make informed decisions about how to optimize your operations.
  4. Product data that provides valuable insights into the performance of your products and helps you make informed decisions about product design and development. Metaplane can help you monitor this data and ensure that it is accurate and up-to-date.
  5. Financial data that informs your strategic and tactical business decisions, such as pricing, cost analysis, and budgeting. Metaplane can help you monitor this data and ensure that it is accurate and up-to-date, so you can make informed decisions about your financial performance.


If you work in the marketplace industry, data plays a crucial role in delivering a seamless and effective experience for both buyers and sellers. Marketplaces use Metaplane to ensure trust in:

  1. User behavior data that tracks and monitors the activities of buyers and sellers on the platform. Metaplane Monitors can detect and alert users to any anomalies or unexpected spikes in data, allowing for quick and effective remediation.
  2. Sales data that tracks the success of the marketplace, including revenue, profit margins, and conversion rates. Metaplane customers can track key metrics and make informed business decisions based on real-time data.
  3. Inventory management data that ensures that sellers have the right amount of stock available at all times. Metaplane Monitors can track changes in inventory levels and alert users to any discrepancies, ensuring that buyers have access to the products they want when they want them.
  4. Shipping and fulfillment data that helps marketplaces streamline their operations and reduce costs. Metaplane customers can track shipping times, delivery success rates, and customer satisfaction, allowing them to make informed decisions about their logistics operations.
  5. Market trends data that provides insight into the ever-changing e-commerce landscape, allowing marketplaces to stay ahead of the competition. Metaplane Monitors can track key metrics such as customer engagement, product popularity, and brand awareness, giving marketplaces the data they need to stay ahead of the curve.


Healthcare providers and organizations face numerous challenges when it comes to managing patient data and ensuring the quality of information. Metaplane can help in the following areas:

  1. Clinical data analytics that provide insights into patient care and treatment outcomes. Metaplane Monitors can detect when an anomalous data value comes in, allowing healthcare organizations to quickly identify and address potential issues.
  2. Electronic health records (EHR) that provide a comprehensive view of patient information and care history. Metaplane can monitor data quality and accuracy of EHR systems, ensuring that the data being used is correct and up-to-date.
  3. Insurance claims and reimbursement data that drive financial stability for healthcare organizations. Metaplane can monitor claims data for accuracy, reducing the risk of denied claims and ensuring timely reimbursement.
  4. Research data that drives advancements in medical treatments and patient care. Metaplane can monitor research data for accuracy, helping to ensure that medical discoveries are based on high-quality, reliable data.
  5. Patient data privacy and security that protect sensitive information and maintain patient trust. Metaplane can monitor access to patient data, ensuring that it is only being used by authorized personnel and preventing unauthorized access.

Financial Services

If you work in the financial services industry, the quality of your data is critical to making informed business decisions, monitoring financial performance, and ensuring compliance with regulations. Companies in this industry use Metaplane to ensure trust in:

  1. Trading data that provides insight into market trends and helps inform investment decisions. Metaplane Monitors can detect anomalies in trading data and alert traders to potential issues.
  2. Risk management data that helps manage financial exposure and ensure compliance with regulations. Metaplane can ensure that risk management data is accurate, up-to-date, and compliant with regulations.
  3. Financial performance data that provides insight into the financial health of the business and helps inform strategic and tactical decisions.
  4. Customer data that is used to inform sales and marketing strategies, as well as comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Metaplane can ensure that customer data is accurate, secure, and compliant with regulations.
  5. Compliance data that ensures the company is adhering to regulations and standards set by organizations like the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange Commission (SEC). Metaplane can help monitor compliance data to ensure that the company is meeting these standards and regulations.